We have started our business life half century ago as Kara family with trade name Ercan Ticaret in Siirt. We have shown experience for many years in sales marketing network by performing the transportation task of leading companies’ products to Southeastern Region of Anatolia. By moving our head office to Van in 1978, we started to perform distribution service for all East and Southeastern Regions of Anatolia. Thanks to service quality and our success, we became one of the most significant player in the region.

With the knowledge and experiences we gained, by moving our head office to Istanbul in 1994 under the Hedef Gıda A.Ş. trade mark, we acquired the national sales marketing and distribution vision. By structuring at the Asian Side of Istanbul in 1995, we took an active role in the sales marketing and distribution of international and national companies. By establishing new sales marketing and distribution companies respectively in Erzurum, Izmir, Adana, Ankara and Antalya, we proceeded to grow up.

As a member of the Kara family; leaving behind our past experiences in the Hedef Group in 2011; advancing technology which provides fast and practical solutions for people’s eating needs and meets the needs of ready meals from outside in the working life which is growing rapidly and getting harder day by day. It provides services to areas where mass consumption such as hotels, tourist facilities, fast food, cafés, restaurants, hospitals, public enterprises our sales marketing and distribution activities at the Mediterranean Region in the consumer sector are carried out by under the title of Aktifedt Gıda A.Ş.

We get in contact with many global and national business partner to provide product range in a wide scope and to offer the products of distinguished brands to our customers. We franchise and distributorship of many international and national leading companies.

What matters for us is transporting the right product to our customers at the right time with the right logistics planning and qualified human resources. We perform this with the care about our job and certain sense of quality.

We are strengthening our connections day by day in order to meet the demands for products and services for the future and to keep up with customer satisfaction in the out-of-home consumption sector and to provide quality service to our customers. To be long-lived in it’s sector is one of the main goals for the companies that proceed on the path of institutionalism. Perhaps the indispensable of this goal is undoubtedly steady and constant growing. To keep our success sustainable we aim to grow by giving particular importance to quality and sense of service.

Between 1995 and 2011 under Hedef Group;

Hedef Gıda A.Ş. established.


Global Dış Ticaret A.Ş. – We got Pringles sole authorized importer title until 2016

2004 - 2015

Oruçoğlu Yağ A.Ş. – By becoming one of the biggest oil manufacturer in Turkey, we sold in 2016.


Hedef Kimya A.Ş. – Selling NewKing shoes care products in domestic and international.


Burç Club Hotel is providing service with 450 bed capacity in İzmir, Selçuk and Burç Termal Hotel and Spa center is providing service with 160 rooms, outdoor-indoor pools in Aydın, Germencik.

2008 - 2014

Alkor A.Ş. and Ufuk Deniz İnşaat A.Ş.- is in service for dock scanning and construction.

2009 - 2015

Hedef Telekom A.Ş – By acquiring Bursa local dealership of Vodafone, one of the leading company of telecommunication industry, we carried out Vodafone products selling and distribution activities.  

2010 - 2015

Mika Tur A.Ş. tatilbudur.com – We provided services for tourism and agency.

2007 - 2011

Horeka Gıda A.Ş. – We performed sales marketing and distribution activity in Out-of-Home Consumption sector at Mediterranean and Aegean region.

Why Us?

  • Because we make an impression; we compound, solve, motivate, change.
  • Because more than gaining confidence, we enable our solution partner to be confident about the job and the future.
  • Because we offer you the required service and quality with our expert staff at Mediterranean region.

Our values

  • Honesty – We respect
  • Responsibility – We care
  • Quality – We make clean
  • Entrepreneurship – We take action